about the brand
ARIN, a fashion brand born in 2014 offers a hint of edge to everyone’s wardrobe. Customers can count on ARIN for any situation- whether you want to hit the town, attend a party in a nearby city, go on a shopping spree with your besties, or just spend a day in the office- ARIN swears she has the outfit for you.
The brand was created by full- house creative agency, Art Personas. The company’s CEO, Ronnie Cruz named the fashion line after his daughter, Arin Mikaela Cruz- and also conceptualized the brand’s personality. The brand was then developed by in- house fashion designer, Jennifer Contreras, bringing the vision of ARIN to life.
ARIN was first featured in the Manila Fashion Festival during the Spring/ Summer 2015 season last November 2014. The brand showcased 30 looks for their Fall/ Winter collection and since then has been building their name in the Philippine fashion industry.
Two seasons later ARIN decided to switch up the game- and turned her wardrobe from a grunge/ post- punk aesthetic to a more mature and sophisticated one. The brand then became available online on Zalora.ph which then helped the brand reach a larger audience and various markets.
For the 10th season of the Manila Fashion Festival ARIN decided to experiment a bit, and toned down the line to a more sophisticated and casual chic vibe. The collection was designed by in- house designer, Renan Pacson- where its latest collection contains outfits appropriate for almost any occasion as well as always keeping you comfortable and photo- ready any day. ARIN is now also available online on Zilingo.